How much traffic do you need to make $100/day with adsense | For our calculations in this post, let’s also use $100/day, as that seems to be one of the biggest milestones people want to reach with their own websites.
How much traffic do you need to make $100/day with adsense?
Obviously, everybody’s idea of a full-time income will be different. For our calculations in this post, let’s also use $100/day, as that seems to be one of the biggest milestones people want to reach with their own websites.
When I see people talk about AdSense, I see a lot of discussion about
profitable niches, cost per click, making a full-time income, etc but I never
see much discussion about traffic. I see forum threads everyday of people
wanting to learn how to reach $100/day with AdSense.
At the end of the day it’s all about traffic. There are many factors
that affect a site’s overall income, but lots of traffic is the common
denominator.
So how much traffic do you really need to get to
$100/day with AdSense?
For me, I was able to reach a full-time income when I was consistently
getting over 150,000 visitors per month. I wasn’t just getting that with one
website though. Traffic was spread throughout about 20 sites, with 3 of them
generating 90% of that.
Am I saying 150,000 visitors/month will always equal
$100/day?
Of course not. It could be lower, or even much higher than that. There
are so many factors in play that it’s going to be different for everybody. But,
it’s a close estimation.
So how do you calculate it?
The biggest metric you need to calculate AdSense income for a website is
page RPM.
What is page RPM?
Basically, it’s the calculation of how much money you made per 1000 page
views. It’s calculated based on a combination of your traffic, CTR
(click-through-rate), and CPC (cost per click).
Page RPM = (Estimated earnings / Number of page views)
* 1000
The average RPM I’ve experienced with AdSense is about $5 to $10 for
broad niches and up to $100 for more competitive niches with high CPC.
If you’re able to know your RPM, you can accurately estimate earnings
potentials for higher traffic numbers, as well as the amount of traffic you’ll
need to make a full-time income.
For instance, if you’re making an average $10 RPM from one of your
websites, that’s $10 for every 1000 visitors on your site.
So you can easily calculate that if you increased your traffic to
100,000 visitors, you would make $1000. If you grew it it 1,000,000 you would
make $10,000. Again, not perfectly accurate, but a good estimation.
What is the average page RPM?
The average RPM for AdSense ranges greatly depending on your niche,
quality of website, traffic source, and the number of advertisers on the
AdWords platform. On the low end, it will usually be around $2 to $5. On the
medium end, it can range from $5 to $10. On the higher end, that can go all the
way up to $50+.
Traffic Required Making $100/Day
Let’s break down the numbers even further with some example metrics.
We’ll try to use numbers as close to average as possible. For this
example, we’ll use a $1 CPC and a 5% CTR. So how much traffic do we need to
make $100 per day with those figures?
First, we need to figure out how many clicks equates
to $100.
100 / 1 = 100 clicks.
If we need 100 clicks at 5% CTR, the total traffic
must be…
100 / 0.05 = 2,000.
We need 2,000 visitors a day. Per month, that is…
2,000 x 30 = 60,000.
60,000 visitors every month to make $100/day with
AdSense. Of course, this is just an estimation using very ideal metric
figures. It’s not easy to maintain an average CPC of $1+, and CPC is a giant
factor in how much traffic you’ll require to reach this figure.
Some of my blogs consistently get over 10% CTR, while others get under
2%. Some of my sites get CPC of $2-$5, while others never get higher $0.30.
Can you guess what the page RPM is on the example site above?
If you answered $50, you’re correct. \
Remember, RPM is how
much you would make for
1000 visitors on your website. If you got 1000 visitors
at $1 CPC and a 5% CTR, that’s 50 clicks (5% of 1000) at $1 earned per click.
A $50 page RPM is really great. If I were getting $50 RPM on a site, I
would really start building it out with more posts and meaty content to boost
those traffic figures.
You can then calculate estimated income based on your future traffic
goals.
If you were to increase traffic on the site to 500,000 visitors a month,
that is $25,000 a month.
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